About Us

Our Story

As a member of the sandwich generation, I found myself navigating the challenging role of caring for both my own family and my aging parents, aunt, and uncle—most of whom were in their 80s and 90s. Like many Help Seekers, they were strongly opposed to living in a nursing home. They wanted to age with dignity, in the comfort of their own homes. Though they didn't need medical care, they did require light assistance—someone to help with everyday tasks like cooking, laundry, light cleaning, or simply checking in.

Through my search for elder care options, I discovered a major gap in the system. Services were often rigid, expensive, and required long-term commitments that didn't fit the realities of fixed incomes or variable needs. My loved ones didn't need help every day—they needed support as needed, whether that meant having a meal prepared a couple of times a week or getting help with housework once in a while.

That experience inspired me to create a new kind of care service—one that is flexible, affordable, and designed to meet Help Seekers where they are. Our platform connects families with compassionate, trustworthy helpers for essential, non-medical support that allows aging adults to live independently—on their terms.

Our Mission

To empower Help Seekers to age at home with dignity, comfort, and independence—by providing flexible, affordable access to everyday support.

Our Core Values

Compassion

Every senior like family.

Flexibility

No rigid contracts—just help when you need it.

Affordability

Quality support that respects your budget.

Independence

Helping Help Seekers live safely and confidently in their own homes.

Peace of Mind

Giving families comfort in knowing their loved ones are cared for.

Our Leadership Team

Sarah Johnson, Founder & CEO

Sarah Johnson

Founder & CEO

With over 20 years of experience in healthcare and elder services, Sarah founded Kindly after experiencing firsthand the challenges of finding flexible care for her aging parents.

Michael Chen, COO

Michael Chen

Chief Operations Officer

Michael brings extensive experience in operations and technology, ensuring our platform connects Help Seekers and helpers efficiently and safely.

Jennifer Martinez, Director of Community Relations

Jennifer Martinez

Director of Community Relations

Jennifer focuses on building strong relationships with senior communities and ensuring our services meet the unique needs of each neighborhood we serve.

What Families Say

"This service gave my aunt the freedom to stay in her home and the support she needed—without the burden of unnecessary costs or schedules."
JD

Jane Doe

Family Member

"The flexibility of Kindly's services has been a game-changer for my father. He gets exactly the help he needs, when he needs it."
RS

Robert Smith

Son of Client

Our Impact

5,000+

Help Seekers Helped

3,200+

Verified Helpers

12

Cities Served

98%

Satisfaction Rate